01
Keyword research
Skipped enterprise terms like "supply chain solutions". Targeted low-volume, high-intent searches founders actually type, like "3PL with no minimum".
Landing page · SEO strategy · Concept
Cardinal Fulfillment
A lead-generation landing page for a 3PL that stores, packs and ships orders for growing ecommerce brands.
- Client
- Cardinal Fulfillment (concept)
- My role
- Strategy, copy and design
- Deliverables
- Landing page, keyword map, quote form
- Tools
- Figma
The challenge
Most 3PL websites hide their prices and read like enterprise brochures. Founders shipping a few hundred orders a month assume they're too small to matter and leave without asking. The page had to win a quote request from a founder who has never outsourced fulfillment, with no sales call needed.
My process
02
Buyer research
Mapped two buyers: the founder still packing orders and the ops lead leaving a failing 3PL. This page speaks to the founder.
03
Quote quiz
Replaced a long contact form with five tap-to-answer questions. The store URL field lets sales open with real numbers.
04
Fear-led copy
Wrote each section around a fear: hidden fees, being too small, Q4 meltdowns. Published prices and accuracy answer them directly.
05
Visual direction
Precise and dashboard-like: deep navy, one signal red, large tabular numbers and real warehouse photography.
06
Build
Designed desktop and mobile in Figma, then built and shipped the page.
Paying for clicks that don't convert?
Tell me about your page in 2 minutes. You'll get a clear plan and a fixed price, and we can kick off within 24 hours.
Kickoff within 24 hours- Planned around real searches
- Live builds on request
Takes less than a minute