01
Positioning
Narrowed a broad hiring tool to one promise: culture fit for startups that can't afford a wrong hire. Every section serves that line.
Landing page · SaaS · Concept
Tandem
A landing page for an AI-powered hiring platform that helps fast-growing teams hire for skills and culture fit.
- Client
- Tandem (concept)
- My role
- Strategy, copy and design
- Deliverables
- Landing page, positioning, trial offer
- Tools
- Figma
The challenge
Hiring software all sounds the same: smarter hiring, better talent, AI-powered everything. Startup founders tune it out. What they do feel is the cost of one bad hire who leaves at month three. The page had to name that pain, prove Tandem fixes it and start a free trial without a demo call.
My process
02
Keyword research
Targeted searches like "culture fit hiring software" and "reduce bad hires at startups", where intent is high and competitors stay generic.
03
Hero and offer
Opened on a pain every founder recognises, then a low-risk offer: 14 days free, no card, plus a two-minute demo for the cautious.
04
Proof
Made outcomes the headline numbers: 94% of hires still on the team a year later, $12.4M saved from bad hires, setup in 10 minutes.
05
Visual direction
Warm greens, real people and a values-chip system that shows how Tandem scores fit instead of describing it.
06
Build
Designed desktop and mobile in Figma, then built and shipped the responsive page.
Paying for clicks that don't convert?
Tell me about your page in 2 minutes. You'll get a clear plan and a fixed price, and we can kick off within 24 hours.
Kickoff within 24 hours- Planned around real searches
- Live builds on request
Takes less than a minute