01
Audience
Focused on active traders who've already been sandwiched or slipped on a big swap. They know the pain, just not the fix.
Landing page · DeFi · Concept
Meridian Finance
A landing page for a DeFi protocol that uses AI routing to trade across chains without slippage or MEV.
- Client
- Meridian Finance (concept)
- My role
- Strategy, copy and design
- Deliverables
- Landing page, swap widget UI, FAQ
- Tools
- Figma
The challenge
DeFi traders lose money to slippage and front-running bots, but most protocol sites answer with jargon and abstract 3D art. Wary traders won't connect a wallet to something they don't understand. The page had to explain AI routing in plain words and earn enough trust to launch the app.
My process
02
Message
Led with the outcome they want: trade across chains without slippage or MEV. The technical detail comes later.
03
Product in the hero
Put a swap widget beside the headline, so visitors see the product working before they read about it.
04
Trust signals
Non-custodial, no sign-up and audited contracts, backed by $2.8B traded and 200+ DEXs. Answers the wallet fear early.
05
How it works
Turned AI routing into four plain steps, from setting your intent to tokens landing in your wallet.
06
Build
Designed in Figma and shipped live. The FAQ tackles MEV, fees and wallet security head on.
Paying for clicks that don't convert?
Tell me about your page in 2 minutes. You'll get a clear plan and a fixed price, and we can kick off within 24 hours.
Kickoff within 24 hours- Planned around real searches
- Live builds on request
Takes less than a minute